USA Landscaping Design

This client is someone that I have known for over 20 years and came to me with the idea of a clean-cut(no pun intended) landscaping company. Started by coworkers from Cherry Hill Public Works, the clients wanted something that screamed American worker but not overbearing, and something clean to show that they are professionals and set themselves apart with their services. All of the pieces for the identity were mocked up in InDesign and the logo was worked on by hand and then cleaned up in Illustrator.